Program Overview
The Bachelor of Business Administration (BBA) is a comprehensive three-year degree designed to give students a broad, practical foundation across the core disciplines of business — from management and marketing to finance, operations, and strategy. The program blends academic rigor with applied learning, culminating in an industry placement and a capstone business project that prepare graduates for real-world impact from day one.
This program is fully accredited and structured on the European Credit Transfer System (ECTS), supporting international recognition and mobility.
What You Will Learn
Modules & Curriculum
The BBA curriculum is delivered across six semesters, progressing from foundational business knowledge to specialization and applied, real-world practice.
Semester 1 5 Modules • 30 ECTS
Introduction to Business6 ECTS
What Students Learn
A foundational overview of how businesses are organized, financed, and operated, and how they create value in a competitive market.
Topics Covered
- Forms of business ownership
- The business environment
- Value creation and stakeholders
- Introduction to functional areas
Learning Outcomes
- Explain the core functions of a business
- Identify different forms of business ownership
- Describe the external environment affecting business decisions
Assessment
Individual written assignment and end-of-semester written exam.
Principles of Management6 ECTS
What Students Learn
Core management theory covering planning, organizing, leading, and controlling within modern organizations.
Topics Covered
- The four functions of management
- Classical and contemporary management theory
- Organizational structures
- Decision-making processes
Learning Outcomes
- Apply the four functions of management to a case study
- Compare classical and contemporary management theories
Assessment
Group case study presentation and written exam.
Business Economics6 ECTS
What Students Learn
An introduction to microeconomic and macroeconomic principles as they apply to business decision-making.
Topics Covered
- Supply and demand
- Market structures
- National income and inflation
- Fiscal and monetary policy
Learning Outcomes
- Analyse market supply and demand dynamics
- Explain the impact of macroeconomic policy on business
Assessment
Written exam.
Accounting for Business6 ECTS
What Students Learn
Foundational financial accounting concepts needed to read, interpret, and use financial statements.
Topics Covered
- The accounting equation
- Recording transactions
- Preparing financial statements
- Introduction to financial ratios
Learning Outcomes
- Prepare a basic set of financial statements
- Interpret key financial ratios
Assessment
Practical assignment and written exam.
Business Communication6 ECTS
What Students Learn
Developing professional written and verbal communication skills for a business environment.
Topics Covered
- Business writing fundamentals
- Presentation skills
- Cross-cultural communication
- Meeting and negotiation etiquette
Learning Outcomes
- Produce clear, professional business documents
- Deliver a structured business presentation
Assessment
Portfolio of written work and a graded oral presentation.
Semester 2 5 Modules • 30 ECTS
Marketing Fundamentals6 ECTS
What Students Learn
Core marketing concepts including the marketing mix, segmentation, targeting, and positioning.
Topics Covered
- The marketing mix (4Ps)
- Market segmentation and targeting
- Consumer behaviour basics
- Branding fundamentals
Learning Outcomes
- Develop a basic marketing plan
- Apply segmentation and targeting to a product
Assessment
Group marketing plan project and written exam.
Organizational Behaviour6 ECTS
What Students Learn
How individuals and groups behave within organizations, and how this shapes performance and culture.
Topics Covered
- Individual and group behaviour
- Motivation theories
- Organizational culture
- Conflict and change management
Learning Outcomes
- Apply motivation theory to workplace scenarios
- Analyse the impact of culture on performance
Assessment
Case study analysis and written exam.
Business Law & Ethics6 ECTS
What Students Learn
An introduction to the legal frameworks governing business activity and the ethical responsibilities of organizations.
Topics Covered
- Contract law essentials
- Company and employment law basics
- Corporate governance
- Business ethics and CSR
Learning Outcomes
- Identify key legal risks in common business scenarios
- Evaluate an ethical dilemma using a structured framework
Assessment
Written exam.
Business Statistics6 ECTS
What Students Learn
Statistical tools and techniques used to support business decision-making.
Topics Covered
- Descriptive statistics
- Probability basics
- Hypothesis testing
- Regression fundamentals
Learning Outcomes
- Apply descriptive statistics to a business dataset
- Interpret the results of a hypothesis test
Assessment
Practical data assignment and written exam.
Entrepreneurship6 ECTS
What Students Learn
The entrepreneurial process from idea generation through to launching and financing a new venture.
Topics Covered
- Opportunity recognition
- Business model design
- Startup financing options
- Pitching to investors
Learning Outcomes
- Design a viable business model canvas
- Deliver an investor-style pitch
Assessment
Business model canvas project and pitch presentation.
Semester 3 5 Modules • 30 ECTS
Digital Business6 ECTS
What Students Learn
How digital technologies are reshaping business models, operations, and competitive strategy.
Topics Covered
- Digital business models
- E-commerce fundamentals
- Platform economics
- Digital disruption
Learning Outcomes
- Evaluate a digital business model
- Identify opportunities for digital transformation
Assessment
Group project and written exam.
Digital Marketing & Social Media6 ECTS
What Students Learn
Practical digital marketing techniques across search, social, content, and email channels.
Topics Covered
- SEO and SEM basics
- Social media strategy
- Content marketing
- Email and analytics
Learning Outcomes
- Build a basic digital marketing campaign
- Interpret digital marketing analytics
Assessment
Campaign project and written exam.
Data-Driven Decision Making6 ECTS
What Students Learn
Using data and analytics tools to inform and improve business decisions.
Topics Covered
- Data collection and cleaning
- Dashboards and visualization
- KPI design
- Analytics for decision-making
Learning Outcomes
- Build a simple business dashboard
- Recommend a decision based on data analysis
Assessment
Practical analytics assignment.
Operations Management6 ECTS
What Students Learn
Principles of designing, managing, and improving operational processes across industries.
Topics Covered
- Process design and mapping
- Quality management
- Supply chain basics
- Lean and continuous improvement
Learning Outcomes
- Map and analyse a business process
- Propose a process improvement using lean principles
Assessment
Case study and written exam.
Strategic Management6 ECTS
What Students Learn
Frameworks for analysing the competitive environment and formulating business strategy.
Topics Covered
- Industry and competitor analysis
- SWOT and PESTLE analysis
- Generic competitive strategies
- Strategy implementation
Learning Outcomes
- Conduct a strategic analysis of an organization
- Recommend a strategic direction with justification
Assessment
Strategic analysis report.
Semester 4 5 Modules • 30 ECTS
Innovation & Digital Transformation6 ECTS
What Students Learn
How organizations innovate and transform in response to technological and market change.
Topics Covered
- Innovation frameworks
- Managing digital transformation
- Change management for innovation
- Emerging technology trends
Learning Outcomes
- Apply an innovation framework to a real case
- Design a digital transformation roadmap
Assessment
Group project and presentation.
Project Management6 ECTS
What Students Learn
Core project management methodologies, tools, and techniques for delivering projects on time and on budget.
Topics Covered
- Project lifecycle and scoping
- Scheduling and budgeting
- Risk management
- Agile vs waterfall approaches
Learning Outcomes
- Develop a project plan and schedule
- Identify and mitigate project risks
Assessment
Project plan assignment and written exam.
Leadership & People Management6 ECTS
What Students Learn
Leadership theory and practical people-management skills for managing and motivating teams.
Topics Covered
- Leadership styles and theories
- Team dynamics
- Performance management
- Coaching and feedback
Learning Outcomes
- Evaluate leadership approaches for a given scenario
- Design a basic performance management process
Assessment
Case study analysis and written exam.
International Business6 ECTS
What Students Learn
How businesses operate and compete across borders in a globalized economy.
Topics Covered
- Globalization drivers
- Entry mode strategies
- Cross-cultural management
- International trade basics
Learning Outcomes
- Recommend a market entry strategy
- Analyse cultural factors affecting international operations
Assessment
Written exam.
Business Research Methods6 ECTS
What Students Learn
Research design and methodology in preparation for the final-year capstone project.
Topics Covered
- Research design
- Qualitative and quantitative methods
- Data collection tools
- Academic writing and referencing
Learning Outcomes
- Design a research proposal
- Select appropriate methods for a business research question
Assessment
Research proposal submission.
Semester 5 (Specialization) 3 Modules • 18 ECTS
Specialization Module 16 ECTS
What Students Learn
Advanced study in the student's chosen area of specialization within business administration.
Topics Covered
Learning Outcomes
Assessment
Specialization Module 26 ECTS
What Students Learn
Advanced study in the student's chosen area of specialization within business administration.
Topics Covered
Learning Outcomes
Assessment
Specialization Module 36 ECTS
What Students Learn
Advanced study in the student's chosen area of specialization within business administration.
Topics Covered
Learning Outcomes
Assessment
Semester 6 2 Modules • 24 ECTS
Internship / Industry Placement12 ECTS
What Students Learn
A supervised placement with a partner organization to apply classroom learning in a real workplace setting.
Topics Covered
- Workplace induction and expectations
- Applying academic knowledge on the job
- Professional conduct and reflection
Learning Outcomes
- Demonstrate professional workplace competencies
- Reflect critically on workplace learning
Assessment
Employer evaluation and reflective placement report.
Capstone Business Project12 ECTS
What Students Learn
An independent, supervised business project that integrates and applies knowledge from across the program.
Topics Covered
- Project scoping and planning
- Applied business analysis
- Recommendations and implementation planning
Learning Outcomes
- Integrate cross-disciplinary knowledge into a single project
- Present and defend a set of business recommendations
Assessment
Written capstone report and final oral defense.
Program Structure
| Component | ECTS | Purpose |
|---|---|---|
| Core Business Modules | 120 | Foundational and applied knowledge across all core business disciplines. |
| Specialization Modules | 18 | Advanced modules in the student's chosen area of focus. |
| Internship / Industry Placement | 12 | Supervised, real-world workplace experience with a partner organization. |
| Capstone Business Project | 12 | An independent applied project integrating knowledge from across the program. |
| General & Elective Modules | 18 | Broadening modules and free electives to support personal and academic growth. |
| Total | 180 | Full program credit load across 3 years. |
Fee Structure
| Fee | Amount |
|---|---|
| Application Fee | $100 |
| Registration Fee | $200 |
| Tuition (per year) | $3,200 |
| Total Tuition (3 years) | $9,600 |
Payment Options
- Full payment with early-bird discount
- Semester-by-semester installments
- Monthly payment plans available on request
- Scholarships and financial aid for eligible students
Fees are subject to annual review. Additional charges may apply for materials, exams, or optional study-abroad components.
Admission Requirements
Academic Qualification
A recognized high school diploma or equivalent secondary education certificate.
English Proficiency
Proof of English proficiency for non-native speakers (IELTS, TOEFL, or equivalent).
Application Documents
Completed application form, academic transcripts, a copy of ID/passport, and a personal statement.
Frequently Asked Questions
Can I specialize in a specific area during the BBA?
Yes. In Semester 5, students choose a specialization track and complete three dedicated modules in that area, allowing you to tailor the degree toward your career goals.
Is the internship mandatory?
Yes. The industry placement in Semester 6 is a required, credit-bearing component of the program and is supported by our careers and partnerships team.
What career paths can I pursue after graduating?
Graduates commonly pursue roles in management, marketing, operations, finance, and entrepreneurship, or continue on to postgraduate study.
Are payment plans available?
Yes. In addition to full annual payment, we offer semester-by-semester and monthly installment options, along with scholarships for eligible students.
What are the English language requirements?
Non-native English speakers must provide proof of proficiency such as IELTS or TOEFL scores; specific thresholds are confirmed during the admissions process.