Course / Course Details

Global EdTech Scaling & Go-To-Market Execution

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Eligibility Requirements

Successful completion of Semester 1 and Semester 2 Core Modules.

Course Description

Covers global market penetration strategies, cross-border educational distribution, localized content adaptation, enterprise B2B sales cycles, and strategic partnerships.

Course Learning Outcomes

    • Formulate international market expansion strategies for EdTech platforms across mature and emerging markets.
    • Navigate complex B2B and B2G enterprise sales cycles in K-12 school districts and universities.
    • Execute content localization, cultural adaptation, and multi-language platform scaling.
    • Build sustainable channel partnerships, reseller networks, and distribution ecosystems.

Course Curriculum

  • 15 chapters
  • 15 lectures
  • 0 quizzes
  • N/A total length
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1 Introduction
10 Min

Comparing North America, Europe, Asia-Pacific, and emerging markets.


1 Introduction
10 Min

Localization rules, data hosting, and foreign degree recognition.


1 Introduction
10 Min

Selling to University Deans, CIOs, and Corporate CLOs.


1 Introduction
10 Min

RFP processes, district budgets, and government tenders.


1 Introduction
10 Min

Translating platforms beyond simple language translation.


1 Introduction
10 Min

Purchasing power parity (PPP) and regional tiers.


1 Introduction
10 Min

SDRs, Account Executives, and Customer Success.


1 Introduction
10 Min

Distribution networks in international markets.


1 Introduction
10 Min

Thought leadership, whitepapers, and webinars.


1 Introduction
10 Min

Onboarding faculty and driving daily platform usage.


1 Introduction
10 Min

Acquiring local content providers.


1 Introduction
10 Min

Bottom-up adoption starting with individual teachers.


1 Introduction
10 Min

CAC, LTV, Net Revenue Retention (NRR).


1 Introduction
10 Min

Evaluating partnerships between tech giants and universities.


1 Introduction
10 Min

Submitting an end-to-end global GTM plan.


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