Bachelor’s degree in business, management, or engineering, or a non-business degree with prior experience in venture creation, business development, or innovation management.
This course explores key commercialization strategies, startup mechanics, and business model innovation necessary to transform ideas into viable ventures. Participants learn how to scale new businesses as well as drive intrapreneurship within established corporations. It emphasizes risk assessment, market entry, and agile execution in dynamic global markets.
Startup mechanics, corporate venture building, and entrepreneurial leadership mindsets.
Identifying market gaps, pain-point discovery, and problem validation.
Primary customer interviewing, market sizing (TAM/SAM/SOM), and target persona mapping.
Designing value propositions and mapping key business model dimensions.
Build-Measure-Learn feedback loops, rapid experiment design, and hypothesis testing.
Prototyping MVP models, feature prioritization, and early market testing.
Subscription models, platform economics, unit economics, and monetization strategies.
Applied analysis of real-world corporate ventures and startup failure modes.
Customer acquisition channels, digital distribution strategy, and sales funnel design.
Intellectual property management, patent strategy, cap tables, and legal structuring.
Bootstrapping, seed capital, venture capital, valuation techniques, and term sheets.
Scaling operational infrastructure, strategic pivots, and organizational growth management.
Accelerators, incubators, corporate VC, and strategic intrapreneurial alignment.
Slide deck architecture, investor storytelling, and executive presentation techniques.
Final business plan aggregation, execution roadmap, and financial synthesis.
