Bachelor’s degree in any discipline with a strong interest in user-centered design, creative problem-solving, or product development
This course introduces human-centered design methodologies to address complex, ill-defined business and societal challenges. Learners develop practical skills in rapid prototyping, user empathy mapping, and systematic ideation. It fosters an organizational culture that accelerates creative problem-solving and user-focused value creation.
Ethnographic research, qualitative interviewing, and observation techniques.
Developing user personas, empathy maps, and identifying latent customer needs.
Point-of-view statements, problem framing, and strategic focus area definition.
SCAMPER, brainwriting, lateral thinking, and structured ideation methods.
Mapping end-to-end customer touchpoints, friction points, and value moments.
Evaluation and peer feedback on initial design thinking concept drafts.
Paper prototyping, storyboarding, wireframing, and rapid concept testing.
Interactive digital prototyping, tool selection, and product simulation.
User testing protocols, feedback capture grids, and rapid iteration cycles.
Embedding design culture across cross-functional enterprise teams and operations.
Final design portfolio assembly from empathy research to tested prototype.
