Course / Course Details

Marketing Management and Digital Strategy

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    By - Super admin

  • N/A

Eligibility Requirements

Admission to the MBA program.

Course Description

Explores strategic brand management, market research, segmentation, digital acquisition funnels, omnichannel marketing, customer lifetime value optimization, and growth marketing.

Course Learning Outcomes

    1. Design customer-centric marketing strategies using STP (Segmentation, Targeting, Positioning) models.
    2. Formulate omnichannel digital marketing funnels across paid, earned, and owned media channels.
    3. Analyze Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to maximize marketing ROI.
    4. Deploy data-driven growth marketing and brand positioning strategies in competitive markets.

Course Curriculum

  • 15 chapters
  • 15 lectures
  • 0 quizzes
  • N/A total length
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1 Introduction
10 Min

Strategic marketing planning and customer value creation.


1 Introduction
10 Min

Cross-cultural branding, localization, and regulatory compliance.


1 Introduction
10 Min

Unit economics and retention marketing strategies.


1 Introduction
10 Min

A/B testing, Conversion Rate Optimization (CRO), and landing page design.


1 Introduction
10 Min

Email workflows, lead scoring, and Salesforce/HubSpot pipelines.


1 Introduction
10 Min

Viral loops, influencer engagement, and community building.


1 Introduction
10 Min

Paid search, social advertising, and programmatic media.


1 Introduction
10 Min

Search Engine Optimization (SEO), inbound marketing, and content strategy.


1 Introduction
10 Min

Auditing enterprise brand marketing campaigns.


1 Introduction
10 Min

Message architecture, PR, and omnichannel alignment.


1 Introduction
10 Min

Value-based pricing, dynamic pricing, and tiered models.


1 Introduction
10 Min

Equity building, brand architecture, and product lifecycles.


1 Introduction
10 Min

Market differentiation and brand positioning strategies.


1 Introduction
10 Min

Qualitative/quantitative research, personas, and journey mapping.


1 Introduction
10 Min

Presenting an end-to-end digital acquisition strategy.


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