Program Overview
The Master of Business Administration (MBA) Program, offered in academic partnership with Geneva Tech Business School (GTBS), Switzerland, is a comprehensive 120 ECTS graduate degree designed for aspiring managers, mid-career professionals, and future corporate leaders. Grounded in European higher education standards, the program provides end-to-end training across core management disciplines, quantitative business analytics, global economics, digital transformation, and executive leadership. Through a combination of rigorous coursework, industry specializations, a corporate internship/practicum, and a master’s thesis, graduates are equipped to solve multi-dimensional business challenges in modern global markets.
Designed for professionals, managers, entrepreneurs, and emerging leaders seeking to advance their strategic, leadership, and business management capabilities.
What You Will Learn
Modules & Curriculum
Explore each semester to see its modules. Click a semester to open its modules, and click a module to see what you'll learn, topics covered, learning outcomes, and assessment.
SEMESTER 1: Business Foundations 5 Modules 30 ECTS (6 ECTS each)
Strategic Management & Leadership06 ECTS
What Students Learn
Formulate and execute competitive corporate strategies to achieve sustained advantage across global dynamic markets.
Topics Covered
- Strategic Vision & PESTEL Analysis VRIO Analysis & Core Competencies Cost Leadership & Differentiation Strategies Corporate Diversification & M&A Strategy Managing Strategic Change & Institutional Resistance Balanced Scorecards & Strategic Control
Learning Outcomes
- Analyze industry structures and internal core competencies. Formulate business-level and corporate-level strategies. Lead strategic change initiatives while managing resistance. Evaluate strategic alliances and corporate governance models.
Assessment
40% Continuous Assessment (Case Discussions & Strategic Presentations) | 60% Final Strategic Audit Report (3,000 words).
Managerial Economics & Global Markets06 ECTS
What Students Learn
Apply microeconomic pricing theory, market structure diagnostics, and macroeconomic policies to managerial decision-making.
Topics Covered
- Demand Elasticity & Consumer Choice Cost Structures & Production Functions Monopoly, Oligopoly & Game Theory Executive Pricing Frameworks Macroeconomic Policies, Inflation & Interest Rates International Trade & Foreign Exchange Markets
Learning Outcomes
- Apply demand elasticity to executive pricing decisions. Analyze market structures and game-theoretic firm behavior. Evaluate macroeconomic indicators and interest rate dynamics. Assess foreign direct investment risks and global trade flows.
Assessment
40% Continuous Assessment (Economic Problem Sets & Policy Debates) | 60% Final Managerial Economics Project (3,000 words).
Financial Accounting & Corporate Finance06 ECTS
What Students Learn
Interpret financial reports, evaluate capital investment projects, manage working capital, and perform enterprise valuation.
Topics Covered
- IFRS Financial Statement Diagnostics DuPont Analysis & Financial Ratios Capital Budgeting (NPV, IRR & Payback) Weighted Average Cost of Capital (WACC) Capital Structure & Leverage Analysis Discounted Cash Flow (DCF) Valuation
Learning Outcomes
- Interpret corporate financial statements and solvency ratios. Apply discounted cash flow models to capital budgeting. Determine corporate cost of capital and optimal capital structures. Conduct business valuations and short-term liquidity planning.
Assessment
40% Continuous Assessment (Financial Diagnostics & Modeling Assignments) | 60% Final Enterprise Financial Valuation Report (3,000 words).
Organizational Behavior & Human Resource Management06 ECTS
What Students Learn
Examine human behavior, group dynamics, strategic workforce planning, and performance management systems in modern organizations.
Topics Covered
- Personality Traits, Perception & Decision-Making Workplace Motivation & Job Design Leadership Frameworks & Group Dynamics Strategic Talent Acquisition & Onboarding Performance Management & Total Rewards HR Analytics & Organizational Culture
Learning Outcomes
- Apply behavioral theories to enhance workplace motivation. Manage cross-functional group dynamics and conflict resolution. Design strategic recruitment and talent retention programs. Implement performance evaluation metrics aligned with organizational strategy.
Assessment
40% Continuous Assessment (Behavioral Case Studies & Group Simulations) | 60% Final Strategic HR Architecture Plan (3,000 words).
Marketing Management & Consumer Behavior06 ECTS
What Students Learn
Master market research, consumer psychology, brand architecture, integrated marketing communications, and digital strategy.
Topics Covered
- Market Segmentation, Targeting & Positioning (STP) Consumer Buying Behavior Models Marketing Research & Data Collection Strategic Pricing & Value Propositions Integrated Marketing Communications (IMC) Digital Marketing, Social Media & Brand Equity
Learning Outcomes
- Construct targeted market segmentation and positioning plans. Analyze consumer decision-making processes and drivers. Design comprehensive marketing mix strategies across multi-channel environments. Evaluate brand equity models and digital marketing ROI.
Assessment
40% Continuous Assessment (Marketing Audits & Campaign Pitches) | 60% Final Comprehensive Marketing Plan (3,000 words).
Semester 2: Advanced Operations & Innovation 5 Courses • 30 ECTS (6 ECTS each)
Operations & Supply Chain Management06 ECTS
What Students Learn
Optimize operational process flows, demand forecasting, inventory systems, logistics, and global supply chain risk management.
Topics Covered
- Process Design & Bottleneck Analysis Total Quality Management (TQM) & Six Sigma Lean Operations & Inventory Systems (EOQ) Demand Forecasting & Capacity Planning Strategic Procurement & Global Logistics Supply Chain Risk & Sustainability
Learning Outcomes
- Optimize operational workflows using Lean and Six Sigma frameworks. Formulate inventory management and demand forecasting models. Design resilient global supply chain networks. Evaluate quality management standards and sustainable logistics options.
Assessment
40% Continuous Assessment (Operations Simulations & Forecasting Exercises) | 60% Final Supply Chain Optimization Report (3,000 words).
Business Analytics & Data-Driven Decision Making06 ECTS
What Students Learn
Leverage statistical modeling, regression analysis, predictive tools, and executive business intelligence dashboards to drive decisions.
Topics Covered
- Descriptive Statistics & Data Visualization Probability Distributions & Hypothesis Testing Linear & Multiple Regression Analysis Time-Series Forecasting & Predictive Modeling Decision Trees & Optimization Frameworks Business Intelligence (BI) Dashboards & Data Ethics
Learning Outcomes
- Transform complex data into strategic insights using visualization. Apply predictive and prescriptive analytics to business problems. Conduct regression and hypothesis testing for decision support. Maintain data privacy standards and ethical analytics governance.
Assessment
40% Continuous Assessment (Data Science Workshops & Analytical Problem Sets) | 60% Final Data Analytics Case Defense (3,000 words).
Corporate Governance, Business Law & Ethics06 ECTS
What Students Learn
Master corporate legal structures, board oversight duties, commercial law, ethical decision models, and ESG compliance.
Topics Covered
- Board Oversight & Fiduciary Responsibilities Contract Law & Commercial Dispute Resolution Intellectual Property & Labor Law Frameworks Moral Philosophy & Ethical Decision-Making Corporate Social Responsibility & ESG Standards Anti-Corruption Compliance (FCPA/UK Act) & Cyber Law
Learning Outcomes
- Evaluate board room oversight and corporate governance structures. Navigate commercial contracts, IP rights, and liability laws. Implement corporate ethics codes and whistleblowing protections. Align business operations with global anti-corruption and ESG mandates.
Assessment
40% Continuous Assessment (Legal Case Analysis & Ethical Dilemma Debates) | 60% Final Governance & Regulatory Audit (3,000 words).
Innovation Management & Entrepreneurship06 ECTS
What Students Learn
Develop skills in venture creation, business model generation, lean startup testing, venture financing, and intrapreneurship.
Topics Covered
- Entrepreneurial Opportunity Recognition & Design Thinking Business Model Canvas & Value Proposition Design Lean Startup Principles & MVP Prototyping Unit Economics, Monetization & Pricing Models Venture Capital, Term Sheets & Cap Tables Enterprise Scaling & Corporate Innovation Hubs
Learning Outcomes
- Identify and validate scalable commercial market opportunities. Construct lean business model canvases and value propositions. Evaluate venture financing structures, cap tables, and term sheets. Structure corporate accelerators and intrapreneurial venture units.
Assessment
40% Continuous Assessment (Canvas Reviews & Pitch Video Pitches) | 60% Final Venture Plan & Investor Deck (3,000 words).
Management Information Systems & Digital Business06 ECTS
What Students Learn
Analyze enterprise technology architectures, cloud environments, enterprise software (ERP/CRM), platform strategies, and cybersecurity governance.
Topics Covered
- Information Systems & Strategic Business Alignment Enterprise Systems: ERP, CRM & Data Warehouses Platform Economics & Digital Business Models Emerging Technologies: AI, Cloud & IoT Digital Transformation Roadmaps & IT Change Cybersecurity Governance & IT Risk Management
Learning Outcomes
- Evaluate enterprise IT infrastructures and strategic alignment. Manage enterprise system implementations and integrations. Leverage digital platform economics to create multi-sided value. Formulate cybersecurity governance and business continuity plans.
Assessment
40% Continuous Assessment (IT Architecture Reviews & Systems Case Studies) | 60% Final Digital Transformation Blueprint (3,000 words).
Semester 3 : Specialization & Research 1 Research Course + 2 Track Courses + 1 Industry Practicum (30 ECTS (6 ECTS Research + 16 ECTS Track + 8 ECTS Practicum)
Research Methodology & Quantitative Methods06 ECTS
What Students Learn
Learn qualitative and quantitative research designs, survey development, statistical analysis, and master’s thesis proposal construction.
Topics Covered
- Research Philosophy & Business Problem Framing Systematic Literature Searching & Synthesis Quantitative Survey Design & Sampling Methods Qualitative Case Studies & Executive Interviews Statistical Data Analysis & Hypothesis Testing Research Ethics & Thesis Proposal Drafting
Learning Outcomes
- Formulate research questions and conceptual frameworks. Design quantitative survey instruments and qualitative studies. Execute literature reviews using scholarly databases. Construct a formal research proposal for the Master's Thesis.
Assessment
40% Continuous Assessment (Literature Review Matrix & Instrument Drafts) | 60% Final Master’s Thesis Research Proposal (3,000 words).
Specialization Track Course 1: Advanced Track Theory & Strategic Frameworks08 ECTS
What Students Learn
Explore advanced domain theory, industry models, and strategic frameworks tailored to the chosen MBA specialization track.
Topics Covered
- Domain-Specific Strategic Frameworks & Theory Industry Structural Dynamics & Market Trends Regulatory, Legal & Policy Environments Disruptive Industry Technologies & Value Chains Competitive Strategy & Strategic Positioning Track Options: Finance, Digital Business, AI Leadership, Healthcare, Marketing
Learning Outcomes
- Evaluate advanced theoretical models in the specialization area. Analyze sector-specific regulatory drivers and competitive forces. Apply strategic frameworks to solve specialized business issues. Formulate data-driven domain strategies for dynamic markets.
Assessment
40% Continuous Assessment (Domain Case Analyses & Strategy Forums) | 60% Final Track Theoretical Analysis Paper (3,500 words).
Specialization Track Course 2: Applied Industry Execution & Tools08 ECTS
What Students Learn
Master field toolsets, domain execution techniques, and diagnostic methodologies within the selected specialization track.
Topics Covered
- Specialized Executive Digital Toolsets & Software Applied Industry Diagnostics & Field Simulations Operationalization & Implementation Strategy Key Performance Indicators (KPIs) & Domain Metrics Field Execution Risk Governance Industry Consulting Project Execution
Learning Outcomes
- Deploy specialized software and tools to solve domain challenges. Formulate actionable execution plans for industry environments. Design KPI frameworks to monitor domain project performance. Execute practical consulting projects in the chosen field.
Assessment
40% Continuous Assessment (Tool Walkthroughs & Practical Exercises) | 60% Final Applied Specialization Project (3,500 words).
Business Internship / Applied Industry Practicum08 ECTS
What Students Learn
Apply cross-functional business tools to solve real organizational challenges during a structured enterprise practicum or business consulting placement.
Topics Covered
- Organizational Diagnostics & Problem Identification Field Observation & Stakeholder Consultation Applied Problem Solving & Operational Mapping Resource Allocation & Implementation Planning Reporting Findings to Corporate Executives Reflective Professional Practice & Skill Synthesis
Learning Outcomes
- Apply MBA coursework to resolve live business issues. Conduct enterprise diagnostics and field data collection. Deliver practical recommendations to corporate management. Refine executive skillsets through structured professional practice.
Assessment
30% Practicum Host Evaluation & Logbook | 70% Final Applied Practicum Project Report (4,000 words).
Semester 4 : Master's Thesis & Defense Master's Thesis & Viva Voce Defense (30 ECTS (20 ECTS Thesis + 10 ECTS Oral Defense)
MBA Master's Thesis20 ECTS
What Students Learn
Execute an empirical research thesis or applied corporate consulting thesis solving an enterprise management problem.
Topics Covered
- Research Execution & Data Collection Qualitative & Quantitative Data Analysis Theoretical Synthesis & Discussion of Findings Formulating Strategic Management Recommendations Academic Thesis Writing & Documentation Drafting Executive Summaries & Implementation Roadmaps
Learning Outcomes
- Conduct empirical research on a business management problem. Analyze research data using appropriate qualitative or quantitative methods. Derive evidence-based conclusions for corporate leadership. Write a publishable-quality master's thesis adhering to academic standards.
Assessment
20% Interim Literature & Data Draft | 80% Final Written Master's Thesis (12,000–15,000 words).
Thesis Presentation & Oral Defense10 ECTS
What Students Learn
Present, articulate, and defend research methodologies, empirical findings, and strategic recommendations before an expert evaluation panel.
Topics Covered
- Executive Slide Deck Architecture & Presentation Skills Synthesizing Research Findings for Decision-Makers Defending Data Validity & Methodology Under Examination Answering Panel Questions & Handling Critique Communicating Strategic & Practical Value Viva Voce Defense Protocol
Learning Outcomes
- Present research findings using executive slide decks. Defend empirical methodology, validity, and analytical models. Respond effectively to questioning during a live defense examination. Communicate business recommendations clearly to stakeholders.
Assessment
30% Executive Thesis Defense Deck | 70% Live Oral Defense (Viva Voce) Panel Examination.
Program Structure
| Component | ECTS | Purpose |
|---|---|---|
| MBA Core | 60 ECTS (6 ECTS each) | 10 required executive management courses (6 ECTS each) |
| Specialization Track | 30 ECTS (6 ECTS Research + 16 ECTS Track + 8 ECTS Practicum) | Advanced module in an industry-specific domain |
| Thesis & Viva Voce | 30 ECTS (20 ECTS Thesis + 10 ECTS Oral Defense) | Master's Thesis & Defense |
| Total Program Requirement | 120 | Complete Full Track MBA Degree |
Fee Structure
| Fee | Amount |
|---|---|
| Application Fee | $100 |
| Registration Fee | $250 |
| Examination Fee | $150 |
| Materials & Resources | $100 |
| Illustrative First-Year Total | $5,100 |
Payment Options
- Full payment
- Semester-wise payment
- Monthly installments
- Employer-sponsored payment plans
Demo figures: replace with your official fee schedule.
Admission Requirements
Academic
Recognized Bachelor’s degree (16 years of education) in any discipline from an accredited institution. Minimum cumulative GPA or academic equivalent as specified by admissions guidelines. Demonstrated English language proficiency. Admissions interview and/or statement of purpose review.
Professional Experience
Relevant professional or managerial experience is preferred.
Documents
Current CV, personal statement, two professional references, and official academic transcripts.
Frequently Asked Questions
What academic qualification will I earn upon graduation?
Upon successful completion, you will be awarded a 120 ECTS Master of Business Administration (MBA) degree offered in academic partnership with Geneva Tech Business School (GTBS), Switzerland. The degree adheres to European higher education standards.
What are ECTS credits and how is the total workload calculated?
ECTS (European Credit Transfer and Accumulation System) provides a standard measurement across European higher education. 1 ECTS credit equals 25–30 total student workload hours. This 120 ECTS full MBA program represents 3,000 to 3,600 total study hours spread over 18 to 24 months.
How is the MBA program structured across semesters?
The program is organized into 4 structured semesters: Semester 1: Business Foundations (30 ECTS | 5 Core Courses) Semester 2: Advanced Operations & Innovation (30 ECTS | 5 Core Courses) Semester 3: Specialization, Research & Practicum (30 ECTS | Research + 2 Track Courses + Practicum) Semester 4: Master's Thesis & Viva Voce (30 ECTS | Master's Thesis + Live Defense)
What are the admission requirements for the full MBA?
Applicants must possess: A recognized Bachelor’s degree (16 years of education or equivalent) in any discipline. Official academic transcripts from prior post-secondary studies. Demonstrated English language proficiency. Successful completion of an admissions interview or statement of purpose evaluation.
How does this full MBA differ from an Executive MBA (EMBA)?
Full MBA (120 ECTS / 18–24 Months): Designed for early-to-mid career professionals and graduates seeking foundational and advanced management education. Covers broad functional disciplines (Economics, Accounting, Marketing, HR, MIS, Law), includes a business practicum/internship, and requires a full 30 ECTS Master's Thesis. Executive MBA (60 ECTS / 12 Months): Designed for experienced executives (typically 7+ years of management experience) leveraging Recognition of Prior Learning (RPL), focusing heavily on high-level corporate strategy and executive decision-making.
Is the program flexible for working professionals?
Yes. The program is delivered via an asynchronous Learning Management System (LMS) with recorded lectures, interactive discussion forums, and downloadable reading materials. This allows professionals to balance study with career commitments.
What weekly study commitment should I anticipate?
Students typically dedicate 15–20 hours per week to complete video lectures, study assigned readings, participate in LMS discussion boards, work on empirical data sets, and draft applied business reports.
Are there written proctored sit-down examinations?
No traditional sit-down proctored exams are required. Evaluation is continuous and project-based: Continuous Assessment (40%): Case study reports, business simulations, discussion forums, data analytics problem sets, and pitch videos. Final Deliverables (60%): Applied strategic plans, diagnostic audits, business proposals, and research papers.
How do Specialization Tracks and the Practicum work in Semester 3?
In Semester 3, you choose an industry track (e.g., Finance, Digital Transformation, AI Leadership, Healthcare Management, or Marketing) and complete two dedicated track courses (16 ECTS combined). In addition, you complete an 8 ECTS Business Internship / Applied Industry Practicum, applying cross-functional MBA skills to solve an operational challenge in an approved corporate setting.
What are the requirements for the Semester 4 Master's Thesis & Defense?
Semester 4 (30 ECTS) consists of two thesis components: MBA Master's Thesis (20 ECTS): An independent empirical research thesis or corporate consulting report (12,000–15,000 words) diagnosing an organizational challenge and producing evidence-based recommendations. Oral Defense / Viva Voce (10 ECTS): A live virtual presentation and defense of your research methodology and findings before a faculty thesis panel and industry examiners.